#hashtag 27 87

Unisex
Eau de Parfum
Year: 2016
Moderate
Sillage
Moderate
Longevity
Spring, Summer
Best Season
Casual
Best For

Fragrance Story

#Hashtag by 27 87 is a Aromatic fragrance for women and men. #Hashtag was launched in 2016. The nose behind this fragrance is Daniela Andrier. Top notes are Aldehydes and Violet Leaf; middle notes are Olibanum and Iris; base notes are Musk and Cedar.

Composition Profile

aldehydic 100%
woody 85%
amber 70%
fresh 60%
powdery 50%
ozonic 40%
musky 35%
iris 30%
aquatic 25%
fresh spicy 20%

About the Perfumer

Daniela Andrier

Daniela Andrier

Daniela Andrier is a perfumer known for her work with Bottega Veneta, creating the Knot line and Parco Palladiano series. She also developed fragrances for Bvlgari, including Amarena and Ashlemah, and for 27 87 with #hashtag. Her style often blends floral, fruity, and woody notes with refined elegance.

Fragrance Notes

Top Notes

First impression · 15-30 min

Aldehydes Aldehydes
Violet Leaf Violet Leaf

Heart Notes

Core character · 2-4 hours

Olibanum Olibanum
Iris Iris

Base Notes

Lasting impression · 4+ hours

Musk Musk
Cedar Cedar
Unique Character

#hashtag 27 87 by 27 87 offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

#hashtag 27 87 embodies the distinctive style of 27 87 while adding a unique chapter to their fragrance portfolio.

Character Profile

The Innocent Archetype: Portrait of #hashtag 27 87

Essence

The Innocent is the archetype of purity, optimism, and new beginnings. #hashtag captures this with its sparkling, aldehydic opening, like a burst of clean, fresh air. The violet leaf adds a touch of green, dewy innocence, while the olibanum and iris bring a soft, ethereal quality. The base of musk and cedar is gentle and grounding, like a warm embrace. This is a fragrance for those who see the world with wonder and believe in the possibility of a fresh start.

Style & Aesthetic

The Innocent's style is simple, clean, and joyful. They favor light, airy fabrics like cotton and linen in pastel shades-white, soft pink, pale blue. Their aesthetic is one of effortless grace, with a focus on comfort and natural beauty. They might wear a simple dress, a soft sweater, or a pair of well-loved jeans. Their look is never fussy or overdone; it is a reflection of their inner clarity and optimism. They are drawn to things that feel pure and honest.

Philosophy & Values

The Innocent values truth, simplicity, and happiness. They believe in the inherent goodness of people and the world. They are guided by a sense of trust and a desire to see the best in every situation. They are not naive, but they choose to focus on the positive. They value kindness, honesty, and the small joys of life-a sunny day, a kind word, a moment of peace. Their philosophy is that life is beautiful, and it is meant to be enjoyed.

Relationships

In relationships, the Innocent is open, trusting, and affectionate. They approach others with a warm heart and a genuine desire to connect. They are loyal and supportive, often bringing out the best in their partners. They may be vulnerable to being hurt, as they tend to see the good in everyone, but they are also resilient in their optimism. They seek relationships that are simple and true, free from drama or manipulation. They are a source of light and comfort to those around them.

Lifestyle

The Innocent's life is filled with simple pleasures and gentle routines. They might start their day with a cup of tea and a moment of gratitude, or spend time in nature, walking in a park or tending a garden. Their home is a sanctuary of light and calm, with fresh flowers, soft textures, and open spaces. They enjoy creative hobbies like painting, writing, or baking. They are drawn to activities that bring joy and peace, and they avoid conflict and chaos whenever possible.

Shadow

The Innocent's shadow is a tendency toward denial and avoidance. They may refuse to see the darker aspects of life, leading to a lack of preparedness or an inability to handle difficult situations. They can be overly trusting, making them vulnerable to exploitation. Their greatest fear is losing their innocence, which can cause them to cling to a childlike state and resist growth. Their challenge is to maintain their optimism while also developing the wisdom and strength to face reality.

Conclusion

hashtag is a fragrance of pure, unadulterated joy. It captures the Innocent's belief in a beautiful world and the power of a fresh start. With its bright, aldehydic, and floral notes, it is a scent for those who want to embrace life with an open heart and a hopeful spirit. It is a reminder that sometimes, the simplest things are the most profound.