90 Pure White Banana Republic

Unisex
Eau de Toilette
Year: 2017
Moderate
Sillage
Moderate
Longevity
Spring
Best Season
Office
Best For

Fragrance Story

90 Pure White by Banana Republic is a Floral Woody Musk fragrance for women and men. 90 Pure White was launched in 2017. The nose behind this fragrance is Patricia Choux. Top notes are Green Tea, Grapefruit and Bergamot; middle notes are Violet Leaf, Lavender and Jasmine; base notes are Musk, Vetiver and Amber.

Composition Profile

citrus 100%
musky 85%
green 70%
aromatic 60%
ozonic 50%
fresh spicy 40%
powdery 35%
lavender 30%
white floral 25%
aquatic 20%

About the Perfumer

Patricia Choux

Patricia Choux

Patricia Choux is a perfumer whose creations appear under brands such as Amouroud, Banana Republic, Bebe, Brocard, Carven, Celine Dion, and Clean. Her catalog includes Midnight Rose, 90 Pure White, and Dans Ma Bulle. She is known for a style that blends modern elegance with approachable charm.

Fragrance Notes

Top Notes

First impression · 15-30 min

Green Tea Green Tea
Grapefruit Grapefruit
Bergamot Bergamot

Heart Notes

Core character · 2-4 hours

Violet Leaf Violet Leaf
Lavender Lavender
Jasmine Jasmine

Base Notes

Lasting impression · 4+ hours

Musk Musk
Vetiver Vetiver
Amber Amber
Unique Character

90 Pure White Banana Republic by Banana Republic offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

90 Pure White Banana Republic embodies the distinctive style of Banana Republic while adding a unique chapter to their fragrance portfolio.

Character Profile

The Innocent Archetype: Portrait of 90 Pure White Banana Republic

Essence

The Innocent archetype represents purity, simplicity, and a belief in the goodness of the world. 90 Pure White captures this essence with its clean, fresh blend of green tea, grapefruit, and bergamot, a fragrance that feels like a breath of fresh air. The opening is bright and optimistic, like the first light of morning, while the heart of violet leaf and lavender adds a gentle, floral softness that is both calming and uplifting.

This is a fragrance for those who see the world with wonder, who find joy in simple pleasures and trust in the beauty of the present moment. The Innocent is not naive but chooses to focus on the positive, believing that life is full of possibilities. 90 Pure White is the scent of a crisp white shirt, a clean sheet, a fresh start.

Style & Aesthetic

The Innocent's style is clean, classic, and understated. They favor simple, well-made pieces in neutral colors like white, cream, and soft pastels. Their wardrobe is built on basics that can be mixed and matched, creating a look that is effortlessly put-together. They prefer natural fabrics like cotton, linen, and silk, and they avoid anything too flashy or complicated.

Their aesthetic is one of quiet elegance, a look that says they are comfortable in their own skin. They might be found in a simple white dress, a crisp button-down shirt, or a soft cashmere sweater. The Innocent does not need to make a statement; their presence is enough.

Philosophy & Values

The Innocent believes in the power of simplicity and the importance of staying true to oneself. They value honesty, kindness, and a positive outlook on life. Their philosophy is one of trust, believing that the world is fundamentally good and that people are inherently kind. They approach life with an open heart and a sense of wonder, finding joy in the small things.

They value authenticity and integrity, always striving to be genuine in their interactions. The Innocent is not afraid to be vulnerable, seeing it as a strength rather than a weakness. They believe in the power of hope and the importance of maintaining a childlike sense of curiosity and optimism.

Relationships

In relationships, the Innocent is a warm, trustworthy, and loyal companion. They are easy to be around, with a gentle and supportive nature that puts others at ease. They have a wide circle of friends who appreciate their kindness and their ability to see the best in everyone. They are the friend who always remembers your birthday, who offers a listening ear, who believes in you even when you doubt yourself.

Romantically, they seek a partner who shares their values of honesty and simplicity. They are not drawn to drama or complexity but to a love that is steady, kind, and true. Their love is pure and unconditional, built on a foundation of trust and mutual respect.

Lifestyle

The Innocent's life is simple and balanced, focused on the things that truly matter. They start their day with a morning routine that includes meditation, yoga, or a walk in nature. They eat clean, whole foods, and they prioritize sleep and self-care. Their home is a sanctuary of calm, filled with natural light, plants, and simple, beautiful objects.

They enjoy activities that connect them to nature, like gardening, hiking, or spending time at the beach. They value community and often volunteer or participate in local events. The Innocent finds joy in the ordinary moments, a cup of tea, a good book, a conversation with a friend. They live with gratitude, appreciating the beauty of the present moment.

Shadow

The shadow of the Innocent is a tendency toward naivety and a refusal to see the darker aspects of life. They may avoid conflict or difficult emotions, preferring to maintain a positive facade. Their trust in others can make them vulnerable to being taken advantage of, and their optimism can sometimes be a form of denial.

There is also a risk of stagnation, of staying in a comfort zone that prevents growth. The Innocent must learn that true innocence is not about avoiding the world but about engaging with it fully, with courage and resilience. 90 Pure White's clean notes remind them that purity is not about being untouched but about being able to find beauty even in the midst of imperfection.

Conclusion

90 Pure White by Banana Republic is the perfect scent for the Innocent archetype, a fragrance that embodies purity, simplicity, and a hopeful outlook on life. Its fresh, clean notes of green tea, grapefruit, and lavender evoke a sense of peace and optimism, a reminder that beauty can be found in the simplest moments. For those who wear it, this fragrance is a daily affirmation of the goodness of life and the power of a gentle, open heart.