Vivo Cerruti
Fragrance Story
Vivo by Cerruti is a fragrance for men. This is a new fragrance. Vivo was launched in 2024. The nose behind this fragrance is Ilias Ermenidis. Top notes are Ginger, Apple, Cardamom and Pink Pepper; middle notes are Sesame, Rum and Marigold; base notes are Ambroxan, Haitian Vetiver and Saffron.
Composition Profile
About the Perfumer
Ilias Ermenidis
Ilias Ermenidis is a perfumer whose work spans a wide range of brands and styles, from the sporty freshness of Adidas Chill Zone to the luxurious depth of Amouroud Oud Tabac. He created the citrusy Corfu Kumquat for Aedes de Venustas and the classic masculine scent Aramis Always For Him. His portfolio also includes fragrances for Alfred Sung, American Beauty, and Andy Warhol, demonstrating his versatility across both niche and commercial markets.
Fragrance Notes
Vivo Cerruti by Cerruti offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Vivo Cerruti embodies the distinctive style of Cerruti while adding a unique chapter to their fragrance portfolio.
Character Profile
The Alchemist Archetype: Portrait of Vivo Cerruti
Essence
The Alchemist archetype transforms the ordinary into the extraordinary, blending elements to create something new. Vivo captures this through a complex fusion of ginger, apple, and cardamom’s spicy warmth, layered with sesame and rum’s rich depth. The base of ambroxan, Haitian vetiver, and saffron adds a smoky, metallic edge-a modern elixir that feels both ancient and futuristic. This is a scent of transmutation.
Style & Aesthetic
Their style is eclectic and deliberate: tailored jackets in unexpected fabrics, statement boots, and accessories that hint at hidden stories-a silver ring, a leather bracelet. They mix textures like velvet and denim, colors like deep amber and charcoal. Their aesthetic is a laboratory of personal expression, where each piece is chosen for its symbolic weight. They look like they belong in a dimly lit speakeasy or an artist’s studio.
Philosophy & Values
They believe in the power of creation and reinvention. Curiosity, patience, and precision guide their actions. They see life as a grand experiment, where failure is just another ingredient for success. They value knowledge and craftsmanship, often mastering obscure skills-from brewing to bookbinding. For them, beauty lies in the process, not just the result. The rum note’s fermentation mirrors their belief in transformation through time.
Relationships
In relationships, they are enigmatic and magnetic, drawing people with their depth and intensity. They form connections that feel fated, often bonding over shared passions or intellectual pursuits. Romantic partners are collaborators in their alchemical journey, inspiring and challenging them. They can be secretive, guarding their inner world until trust is earned. But once let in, they offer profound loyalty and creative synergy.
Lifestyle
Their days are a ritual of creation: mornings spent blending teas or tinkering with fragrances, afternoons in workshops or libraries. Evenings are for intimate gatherings where ideas flow like the rum in their scent. Their home is a curated chaos of books, dried herbs, and half-finished projects. They thrive on solitude for deep work but crave connection for inspiration. Balance is their constant pursuit.
Shadow
The Alchemist’s shadow is obsession and isolation. Their drive to perfect their craft can lead to burnout or neglect of relationships. They may become so absorbed in their inner world that they lose touch with reality. The fragrance’s intense spices and smoky base can overwhelm, mirroring a tendency to become consumed by their own intensity. They risk turning their life into a solitary experiment, forgetting the warmth of human touch.
Conclusion
Vivo is the scent of an alchemist who turns life into art. It is a symphony of contrasts-spicy and sweet, earthy and metallic-that mirrors the complexity of creation. For those who wear it, it is a reminder that transformation is a sacred act, and that every moment holds the potential for magic.