Matin D'ete Choix

Unisex
Eau de Parfum
Year: 2018
Moderate
Sillage
Moderate
Longevity
Spring, Summer
Best Season
Casual
Best For

Fragrance Story

Matin D'Ete by Choix is a fragrance for women and men. Matin D'Ete was launched in 2018. The nose behind this fragrance is Luca Gritti. Top notes are Bergamot, Orange and Sea Notes; middle notes are Passionfruit, Vanilla, Lily-of-the-Valley and Musk; base notes are Sweet Notes, Amber and Musk.

Composition Profile

sweet 100%
citrus 85%
amber 70%
vanilla 60%
fresh 50%
tropical 40%
powdery 35%
fruity 30%
white floral 25%
marine 20%

About the Perfumer

Luca Gritti

Luca Gritti

Luca Gritti is a perfumer who has created fragrances for the Choix brand, including Lumiere Du Desert and Oud Masira. He also composed Cherry Hook and Espresso Please for Gleam Perfume. Gritti's work often features gourmand and oriental accords. His portfolio spans both niche and commercial releases.

Fragrance Notes

Top Notes

First impression · 15-30 min

Bergamot Bergamot
Orange Orange
Sea Notes Sea Notes

Heart Notes

Core character · 2-4 hours

Passionfruit Passionfruit
Vanilla Vanilla
Lily-of-the-Valley Lily-of-the-Valley
Musk Musk

Base Notes

Lasting impression · 4+ hours

Sweet Notes Sweet Notes
Amber Amber
Musk Musk
Unique Character

Matin D'ete Choix by Choix offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Matin D'ete Choix embodies the distinctive style of Choix while adding a unique chapter to their fragrance portfolio.

Character Profile

The Innocent Archetype: Portrait of Matin D'ete Choix

Essence

The Innocent sees the world with fresh eyes, finding joy in simple pleasures and believing in the goodness of life. Matin D'ete Choix captures this archetype in a burst of citrus and sea spray, like the first breath of a summer morning. The bergamot and orange are bright and uncomplicated, while the passionfruit and vanilla add a creamy sweetness that feels like a child’s favorite treat. This fragrance is pure, unguarded happiness.

Style & Aesthetic

The Innocent’s style is effortless and light: white cotton dresses, soft denim, sandals that have walked along the shore. They favor pastels and sunny yellows, and their accessories are playful-a shell necklace, a straw hat. Their aesthetic is one of openness and approachability. They are the person who smiles at strangers and finds beauty in a dewdrop on a leaf. Their home is filled with fresh flowers and open windows.

Philosophy & Values

At their core, the Innocent believes in hope, trust, and the fundamental goodness of people. They value authenticity and simplicity, rejecting cynicism as a burden. They live by the principle that life is meant to be enjoyed, not endured. They are optimistic without being naive, choosing to see the glass as half full. Their philosophy is one of gratitude: they marvel at the ordinary and find magic in the mundane.

Relationships

The Innocent is a natural friend, warm and accepting. They draw people in with their genuine interest and lack of pretense. In romantic relationships, they are tender and trusting, sometimes to a fault. They believe in fairy-tale love and are deeply loyal. Their social world is small but rich, built on shared laughter and simple adventures-a picnic in the park, a spontaneous road trip. They are the friend who remembers your birthday and brings you soup when you are sick.

Lifestyle

Their days are structured around pleasure and connection. They wake early to watch the sunrise, spend afternoons exploring farmers’ markets, and end the day with a book and a cup of herbal tea. They are drawn to creative hobbies like painting, gardening, or baking. They prioritize experiences over possessions, and they travel light, both in luggage and in spirit. Their life is a series of small, joyful moments strung together like beads on a string.

Shadow

The Innocent’s shadow is a refusal to grow up, a tendency to avoid pain and complexity. They may deny their own darker emotions or stay in situations that are no longer healthy because they cannot bear to see the ugliness. The sweetness of Matin D'ete can become cloying if it refuses to acknowledge the salt of tears. The shadow teaches that true innocence is not ignorance but a conscious choice to hold onto hope even after seeing the world’s wounds.

Conclusion

Matin D'ete Choix is the scent of a new beginning, of a heart that has not yet been hardened. It is for the one who still believes in the magic of a summer morning, who finds joy in the scent of orange blossoms and the taste of ripe fruit. This fragrance is a reminder that innocence is not a loss but a treasure, a way of being that we can carry with us into every season of life.