Plus Plus Masculine Diesel
Fragrance Story
Plus Plus Masculine by Diesel is a Oriental Woody fragrance for men. Plus Plus Masculine was launched in 1997. The nose behind this fragrance is Arturetto Landi. Top notes are Orange, Bergamot, Palm Leaf and Heliotrope; middle notes are Jasmine, Coriander, Birch, Violet, Sage, Cardamom, Green Notes and Lily-of-the-Valley; base notes are Cinnamon, Tonka Bean, Nutmeg, Sandalwood, Musk, Patchouli, Anise, Clove, Vetiver and oak moss.
Composition Profile
About the Perfumer
Arturetto Landi
Arturetto Landi is an Italian perfumer known for his work with brands like Adjiumi and Al-Jazeera Perfumes. His style balances classic structure with bold contrasts, often blending rich resins with unexpected floral or gourmand notes. Notable creations include the complex 1918 Parfum National series and the intense, darkly sweet Adjiumi Incubo.
Fragrance Notes
Top Notes
First impression · 15-30 min
Heart Notes
Core character · 2-4 hours
Base Notes
Lasting impression · 4+ hours
Plus Plus Masculine Diesel by Diesel offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Plus Plus Masculine Diesel embodies the distinctive style of Diesel while adding a unique chapter to their fragrance portfolio.
Character Profile
The Archetype Archetype: Portrait of Plus Plus Masculine Diesel
Essence
At his core, this man is a Rebel, an archetype that thrives on defiance, individuality, and raw authenticity. He rejects the mundane, the conventional, the overly polished-choosing instead to carve his own path with deliberate roughness. The scent of Plus Plus Masculine Diesel is his olfactory manifesto: bold, unapologetic, and engineered to provoke. It is not a fragrance for those who wish to blend in; it is for those who demand to be noticed, even if that attention is laced with resistance.
Style & Aesthetic
His aesthetic is a calculated dissonance-leather jackets that have seen real wear, boots scuffed from use rather than artificial distressing, and a wardrobe that leans toward utilitarian darkness. He favors textures that tell a story: denim that has stiffened with time, cotton worn thin at the elbows, metal accessories that clink with movement. There is no pretense of luxury for its own sake; his style is functional, durable, and defiantly masculine in an era where masculinity is often questioned.
Music is not mere background noise but a visceral experience-industrial beats, post-punk growls, the guttural roar of engines. He prefers vinyl to streaming, not out of nostalgia, but because the act of placing a needle on a record is a ritual, a momentary defiance against the ephemeral nature of digital consumption.
He thrives in environments where most would falter-dimly lit bars with sticky floors, garages smelling of oil and sweat, open roads at night. His hands are often marked with small scars, evidence of work done without gloves. He drinks whiskey neat, not for show, but because he prefers the burn.
Routine bores him, but he is not chaotic. His rebellion is not aimless; it is a refusal to be domesticated. He may work a job that others see as beneath him, not out of necessity, but because he values autonomy over prestige. Or he may own a business, one built on his own terms, answering to no one.
Philosophy & Values
He believes in freedom as a discipline-not the reckless abandon of hedonism, but the deliberate choice to live by his own rules. Authority is not inherently evil, but it must prove itself worthy of respect. He distrusts grand ideologies, seeing them as cages dressed in virtue. His morality is self-fashioned, built on experience rather than dogma.
Loyalty is his currency, but it is earned, not given. He has little patience for those who demand allegiance without effort. His friendships are few but fierce, bound by shared trials rather than mere convenience. Betrayal is the one sin he does not forgive.
Relationships
Romantic partners are drawn to his intensity, but few can withstand it for long. He does not seek to dominate, but neither will he soften himself for comfort. His love is a challenge-an invitation to meet him at his level or not at all. He is not cruel, but he is unyielding, and this can make intimacy a battleground rather than a refuge.
In groups, he is either the magnetic center or the quiet observer at the edges. He does not perform for approval, and this unnerves those who rely on social validation. His humor is dry, his compliments rare, his criticisms blunt. He does not suffer fools, but he will defend the underdog-if he deems their cause just.
Shadow
His greatest strength-his refusal to conform-can curdle into stubbornness, isolation, and a reflexive contempt for anything deemed "ordinary." When unbalanced, he becomes the very thing he despises: a tyrant in rebellion, enforcing his own rigid code while mocking others for theirs. His independence can mutate into alienation, leaving him stranded in self-imposed exile.
He may mistake recklessness for courage, dismissing caution as weakness. This can lead him into unnecessary conflicts, both external and internal. His disdain for sentimentality may harden into emotional detachment, making genuine connection difficult.
Conclusion
Plus Plus Masculine Diesel is not just a scent-it is an attitude distilled into vapor. It suits him because it refuses to be ignored, just as he does. He is a man who would rather stand alone than kneel with the crowd, and while this grants him a rare kind of strength, it also ensures that his path will always be harder than most.
Yet, for all his edges, there is something undeniably compelling about him. He is a reminder that not all who wander are lost-some are simply searching for a world worthy of their defiance.