Hwy 190 Fulton & Roark
Fragrance Story
HWY 190 by Fulton & Roark is a Oriental Woody fragrance for women and men. This is a new fragrance. HWY 190 was launched in 2023. The nose behind this fragrance is Hamid Merati-Kashani. Top notes are Orange, Pink Pepper and Freesia; middle notes are Myrrh, Labdanum and Cypriol Oil or Nagarmotha; base notes are Vanilla, Vetiver and Cedarwood.
Composition Profile
About the Perfumer
Hamid Merati-Kashani
Hamid Merati-Kashani is a perfumer with a diverse portfolio spanning multiple brands. He created Al Majed Oud's Royale, Alexandria Fragrances' Vanilla Stallion, and Andreea Rada's Sapphire Serenity and Velvety Touch. His work also includes Angel Schlesser's Deep Leather, Sensual Patchouli, and Sublime Rose, as well as Assaf's Gris Erik.
Fragrance Notes
Top Notes
First impression · 15-30 min
Orange
Pink Pepper
Freesia
Heart Notes
Core character · 2-4 hours
Myrrh
Labdanum
Cypriol Oil or Nagarmotha
Base Notes
Lasting impression · 4+ hours
Vanilla
Vetiver
Cedarwood
Hwy 190 Fulton & Roark by Fulton & Roark offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Hwy 190 Fulton & Roark embodies the distinctive style of Fulton & Roark while adding a unique chapter to their fragrance portfolio.
Character Profile
The Explorer Archetype: Portrait of Hwy 190 Fulton & Roark
Essence
The Explorer is the seeker of new horizons, driven by curiosity and a thirst for the unknown. Hwy 190 captures this spirit with its journey from bright orange and pink pepper to the earthy depths of myrrh and vetiver. It is a scent of transition, of leaving the familiar behind for the promise of discovery.
Style & Aesthetic
Their style is rugged yet refined-think waxed canvas jackets, leather boots, and a well-worn map. They favor earthy tones and functional pieces that speak of adventure. Their aesthetic is nomadic, blending practicality with a touch of the exotic, like a traveler who has gathered treasures from distant lands.
Philosophy & Values
They value freedom, authenticity, and the wisdom gained from experience. They believe that the journey is more important than the destination, and that growth comes from stepping outside one's comfort zone. They are open-minded, resilient, and always ready for the next challenge.
Relationships
In relationships, they are independent and inspiring, but may struggle with commitment. They seek partners who share their love for adventure and can keep up with their restless spirit. They are generous with their stories and experiences, but need space to roam and explore.
Lifestyle
Their life is a series of expeditions-weekend road trips, hiking trails, and cultural immersions. They are collectors of moments rather than things, and their home is a gallery of souvenirs and photographs. They thrive on spontaneity and the thrill of the new.
Shadow
The shadow of the Explorer is rootlessness and avoidance. They may use constant movement to escape emotional intimacy or responsibility. The woody, earthy base of Hwy 190 can ground them, but they must learn that true exploration includes the inner landscape as well.
Conclusion
Hwy 190 is the scent of the open road and the promise of what lies beyond. It calls to the explorer in all of us, urging us to embrace the unknown and find ourselves in the journey. It is a reminder that the greatest adventures are those that transform us from within.
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