It Was A Time That Was A Time Iconofly

Unisex
Eau de Parfum
Year: 2015
Strong
Sillage
Good
Longevity
Fall, Winter
Best Season
Evening
Best For

Fragrance Story

It Was A Time That Was A Time by ICONOFLY is a Oriental Woody fragrance for women and men. It Was A Time That Was A Time was launched in 2015. The nose behind this fragrance is Nicolas Bonneville. Top notes are Ambergris and Sea Notes; middle notes are Suede, Tonka Bean, Patchouli and Violet; base notes are Incense and Musk.

Composition Profile

amber 100%
marine 85%
balsamic 70%
leather 60%
musky 50%
aromatic 40%
animalic 35%
smoky 30%
powdery 25%
warm spicy 20%

About the Perfumer

Nicolas Bonneville

Nicolas Bonneville

Nicolas Bonneville is a perfumer who has contributed to Acqua di Parma, Affinessence, and Antonio Banderas, among others. His creations include Note Di Colonia III, Cedrè Iris, and Blue Seduction Sparkling Aqua. Bonneville’s work often blends fresh citrus, floral, and woody notes, with a focus on modern elegance.

Fragrance Notes

Top Notes

First impression · 15-30 min

Ambergris Ambergris
Sea Notes Sea Notes

Heart Notes

Core character · 2-4 hours

Suede Suede
Tonka Bean Tonka Bean
Patchouli Patchouli
Violet Violet

Base Notes

Lasting impression · 4+ hours

Incense Incense
Musk Musk

Character Profile

The Sage Archetype: Portrait of It Was A Time That Was A Time Iconofly

Essence

The Sage archetype seeks truth and understanding, often through introspection and the study of the past. It Was A Time That Was A Time embodies this quest with its complex, layered composition that feels like a memory unearthed. The opening of ambergris and sea notes is a vast, ancient ocean of knowledge, while the heart of suede, tonka bean, and patchouli suggests the worn pages of a leather-bound journal. The base of incense and musk grounds the wearer in a contemplative, almost ritualistic stillness, inviting deep reflection on time and experience.

Style & Aesthetic

The Sage’s style is timeless and understated, favoring quality over trend. They are drawn to natural fibers like linen, wool, and cashmere in muted earth tones-charcoal, deep navy, and forest green. Their wardrobe is a curated collection of classic pieces, each with a story. Accessories are minimal but meaningful: a vintage watch, a simple silver ring, or a well-worn leather satchel filled with books. The aesthetic is one of quiet authority and intellectual depth, never flashy but always memorable.

Philosophy & Values

Truth, knowledge, and authenticity are the Sage’s guiding principles. They believe that understanding the past is key to navigating the present and future. This fragrance, with its nostalgic name and complex notes, resonates with their belief in the value of memory and experience. They value solitude for contemplation and are often found lost in thought, analyzing patterns and seeking wisdom. For the Sage, every scent, every moment, holds a lesson waiting to be deciphered.

Relationships

The Sage is a thoughtful and attentive friend, but they guard their inner world carefully. They prefer deep, meaningful conversations over small talk and are drawn to others who share their intellectual curiosity. In romantic relationships, they seek a partner who respects their need for space and introspection. They express love through shared ideas and quiet companionship, not grand gestures. Their presence is calming and wise, making them a trusted confidant, though they may struggle to fully open up.

Lifestyle

The Sage’s life is structured around learning and reflection. Mornings might begin with meditation or journaling, followed by hours of reading or research. They enjoy solitary walks in nature, museums, and antique shops. Evenings are often spent with a good book, a cup of tea, and the comforting scent of incense. This fragrance is worn as a personal ritual, a touchstone that anchors them in their contemplative practice. They are disciplined in their habits, valuing routine as a foundation for creative thought.

Shadow

The Sage’s shadow is a tendency toward isolation and detachment. Their love of solitude can become loneliness, and their analytical nature may lead to overthinking and indecision. They risk becoming so absorbed in the past or in abstract ideas that they miss the present moment and the warmth of human connection. The heavy, introspective quality of this fragrance can amplify this tendency, making it important for the wearer to balance reflection with action and engagement with the world.

Conclusion

It Was A Time That Was A Time is a fragrance for the Sage who walks the corridors of memory and thought. It is a scent of deep introspection, of salty sea air and ancient incense, of suede and patchouli that speak of time’s passage. To wear it is to honor the past while remaining open to the wisdom it offers for the present. It is a quiet, powerful statement of a life lived in pursuit of understanding.