Taís Jequiti
Fragrance Story
Taís by Jequiti is a Floral fragrance for women. Taís was launched in 2018. The nose behind this fragrance is Emilie Bevierre-Coppermann. Top notes are Melon, Kiwi, Grapefruit, Cassis and Pear; middle notes are Orchid, Mimosa, Magnolia, Jasmine and Lily-of-the-Valley; base notes are Sandalowood, Musk and Cedar.
Composition Profile
About the Perfumer
Emilie Bevierre-Coppermann
Emilie Bevierre-Coppermann is a versatile perfumer who has created fragrances for a wide range of brands, including A Lab on Fire, Adidas, Avon, Benetton, Blumarine, and Boitown. Her portfolio spans from the aquatic notes of Adidas Full Recharge to the floral elegance of Avon Iris Fetiche and the green freshness of Benetton Green Amazonia. She demonstrates skill in crafting both commercial and niche scents.
Fragrance Notes
Taís Jequiti by Jequiti offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Taís Jequiti embodies the distinctive style of Jequiti while adding a unique chapter to their fragrance portfolio.
Character Profile
The Innocent Archetype: Portrait of Taís Jequiti
Essence
The Innocent archetype is a seeker of simplicity, joy, and purity. They see the world with fresh eyes, finding wonder in everyday moments. They are optimistic, trusting, and believe in the fundamental goodness of life. Taís is their signature, a fragrance that is a burst of uncomplicated, radiant happiness.
This scent is a sparkling, fruity-floral bouquet. The top notes of melon, kiwi, and grapefruit are a juicy, effervescent opening, like a glass of fresh fruit juice on a summer morning. The heart is a delicate, airy blend of mimosa, magnolia, and jasmine, all resting on a clean, soft base of sandalwood and musk.
Style & Aesthetic
The Innocent's style is effortless and cheerful. They favor light, breathable fabrics in soft, pastel colors and crisp whites. Their wardrobe is filled with sundresses, simple cotton tops, and comfortable jeans. They prioritize comfort and a sense of ease over high fashion.
Their aesthetic is one of natural, unstudied beauty. They might wear their hair in a simple ponytail, with minimal makeup and a single, delicate piece of jewelry. Their look is about freshness and approachability, a reflection of their inner lightness and optimism.
Philosophy & Values
The Innocent values authenticity, honesty, and the simple pleasures of life. They believe in keeping things straightforward and uncomplicated. They are guided by a strong moral compass and a deep-seated trust in the world and the people in it.
They champion the idea of living in the present moment. For them, happiness is found in a warm breeze, the taste of a ripe peach, or the laughter of a friend. They are not interested in grand ambitions or complex schemes; they find fulfillment in the beauty of the here and now.
Relationships
In relationships, the Innocent is open, trusting, and genuinely kind. They are the friend who always sees the best in you, who offers a listening ear without judgment. They are loyal and dependable, and they value relationships that are built on mutual respect and simple, shared joys.
However, their trusting nature can make them vulnerable to being taken advantage of. They may struggle to see the flaws in others, and they can be deeply hurt by betrayal. They need partners who are equally honest and straightforward, who will protect their gentle heart.
Lifestyle
The Innocent's life is a celebration of simple pleasures. They might spend their weekends at a farmer's market, going for a hike in nature, or having a picnic in the park. They enjoy cooking simple, fresh meals and spending time with loved ones in relaxed, informal settings.
Their home is a bright, airy space filled with plants, natural light, and personal mementos. They are drawn to activities that are wholesome and grounding, like gardening, reading, or practicing yoga. Their life is a testament to the idea that happiness is not a destination, but a way of traveling.
Shadow
The Innocent's shadow is a tendency toward naivete and a refusal to acknowledge the darker aspects of life. Their relentless optimism can become a form of denial, preventing them from dealing with difficult realities. They may also be overly dependent on others for guidance and protection.
When unbalanced, they can become passive or childlike, avoiding responsibility and expecting others to take care of them. The challenge for the Innocent is to learn that true strength includes the ability to see the world as it is, while still choosing to focus on the good.
Conclusion
Taís is the olfactory embodiment of the Innocent archetype. It is a fragrance of pure, unadulterated joy, a sparkling reminder of life's simple, beautiful moments. To wear it is to embrace a spirit of optimism, to see the world with fresh eyes, and to celebrate the beauty of a heart that remains open and trusting.