29 High Street Lush

Unisex

Eau de Parfum

Year: 2013

29 High Street by Lush is a fragrance for women and men.

Best match: Casual wear in Spring, Summer
Performance feel: Moderate longevity with Moderate sillage
Signature profile: sweet, fruity, honey with Floral Fruity Notes, Sweet Notes, Honey

sweet fruity honey

The first impression

29 High Street by Lush is a fragrance for women and men. 29 High Street was launched in 2013. The nose behind this fragrance is Pia Long.

What shapes the scent

sweet 100%

fruity 85%

honey 70%

green 60%

The perfumer behind it

Pia Long

Pia Long is a British perfumer and co-founder of the fragrance consultancy Olfiction. Her work includes the dark, atmospheric Terror & Magnificence for BeauFort London and the nostalgic 29 High Street for Lush. She has also created a series of fragrances for MOH, ranging from the honeyed Honeyism to the woody Innocuous Oud.

Notes pyramid

Floral Fruity Notes

Sweet Notes

Honey

Green Notes

Caramel

The mood it creates

At a glance

The Innocent archetype

Optimism, simplicity, and gentle warmth

The Innocent finds joy in simplicity, and 29 High Street is their sunlit daydream.
Style: They wear cotton sundresses or linen overalls, their pockets full of wildflowers and loose change.
Values: They trust in the goodness of small things: a shared ice cream cone, the hum of bees in clover.
Social life: They draw people in with their lightness, their hugs smelling of caramel and grass.

More fragrances with this archetype

The Innocent Archetype: Portrait of 29 High Street Lush

Essence

The Innocent finds joy in simplicity, and 29 High Street is their sunlit daydream. Honey and caramel drip like golden syrup, while green notes flutter like laundry on a breeze. This fragrance is a memory of childhood summers, unburdened and sweet, where every moment is ripe with possibility.

Style & Aesthetic

They wear cotton sundresses or linen overalls, their pockets full of wildflowers and loose change. Their look is unfussy, as if they’ve just rolled out of bed into sunlight, with freckles and tangled hair that defy vanity.

Philosophy & Values

They trust in the goodness of small things: a shared ice cream cone, the hum of bees in clover. Their optimism isn’t naive but deliberate, a refusal to let cynicism tarnish wonder. They believe in laughter as a form of resistance.

Relationships

They draw people in with their lightness, their hugs smelling of caramel and grass. Lovers cherish their openness, though some mistake it for fragility. Friends rely on them to find the silver lining.

Lifestyle

Mornings are for baking muffins and leaving the windows open; afternoons are spent napping in hammocks or biking to nowhere. Their home is cluttered with jars of jam and half-finished watercolors.

Shadow

Their refusal to acknowledge darkness can leave them unprepared for storms. The very sweetness they embody-honeyed, floral-risks cloying when life demands bitterness.

Conclusion

29 High Street is a spoonful of sugar, a reminder that joy is a choice. It’s for those who still believe in magic, even if it’s just the kind found in a sun-warmed peach.

29 High Street Lush

Is 29 High Street Lush worth trying?

The first impression

What shapes the scent