What Would Love Do Lush

Unisex
Eau de Parfum
Year: 2016
Moderate
Sillage
Moderate
Longevity
Fall, Winter
Best Season
Evening
Best For

Fragrance Story

What Would Love Do by Lush is a Oriental fragrance for women and men. What Would Love Do was launched in 2016. What Would Love Do was created by Simon Constantine and Emma Dick. Top note is Tangerine; middle note is Lavender; base note is Benzoin.

Composition Profile

citrus 100%
amber 85%
lavender 70%
warm spicy 60%
aromatic 50%
sweet 40%
vanilla 35%
fruity 30%
fresh spicy 25%

About the Perfumer

Emma Dick

Emma Dick

Emma Dick is a perfumer for Lush, where she has created a wide array of fragrances including Abiba, Avocado Co-wash, Betel, and Fresh As. Her work for Lush often features bold, natural ingredients and unconventional combinations. She is known for her playful and eco-conscious approach to perfumery.

Fragrance Notes

Top Notes

First impression · 15-30 min

Tangerine Tangerine

Heart Notes

Core character · 2-4 hours

Lavender Lavender

Base Notes

Lasting impression · 4+ hours

Benzoin Benzoin
Unique Character

What Would Love Do Lush by Lush offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

What Would Love Do Lush embodies the distinctive style of Lush while adding a unique chapter to their fragrance portfolio.

Character Profile

The Lover Archetype: Portrait of What Would Love Do Lush

Essence

The Lover is the heart-centered soul who seeks connection, intimacy, and the beauty of union. What Would Love Do captures this essence with its simple yet profound composition. The fragrance opens with the bright, juicy sweetness of tangerine, a burst of citrus that is both invigorating and tender. The heart is a soft, herbal lavender, a note that soothes and opens the heart. The base is a warm, resinous benzoin, a scent of comfort and devotion. This is not a complex or challenging fragrance; it is a pure, direct expression of love, a scent that wraps around the wearer like an embrace, asking the question that gives it its name.

Style & Aesthetic

The Lover’s style is sensual and inviting, favoring fabrics that feel good against the skin-silk, cashmere, velvet. They are drawn to warm, romantic colors like deep red, blush pink, and soft gold. Their aesthetic is one of effortless allure: a simple dress with a low back, a cashmere sweater worn off the shoulder, a single piece of jewelry that catches the light. They pay attention to the details that create intimacy-the scent of their perfume, the texture of their clothes, the warmth of their touch. Their presence is a gentle invitation, a promise of connection and tenderness.

Philosophy & Values

At the core of the Lover’s philosophy is the belief that love is the highest and most transformative force in the universe. They value connection, vulnerability, and the courage to open one’s heart. They believe that every interaction is an opportunity to give and receive love, and that the deepest truths are found in the space between two people. Their ethical compass is guided by compassion and a desire to see the divine in everyone they meet. They live by the question that names their fragrance: in every situation, they ask, “What would love do?”

Relationships

Relationships are the Lover’s primary focus and source of meaning. They are deeply empathetic and intuitive, able to sense the needs and emotions of those around them. Romantic partnerships are sacred to them, and they invest fully in creating a space of trust, passion, and mutual growth. They are generous lovers, giving freely of their time, attention, and affection. Their friendships are also deep and nurturing; they are the ones who remember birthdays, who show up with soup when you are sick, who listen without judgment. They inspire others to love more openly and to believe in the power of connection.

Lifestyle

The Lover’s lifestyle is centered around creating and nurturing relationships. Their home is a sanctuary of warmth and beauty, filled with soft lighting, fresh flowers, and spaces designed for conversation and connection. They enjoy cooking for loved ones, hosting intimate dinners, and creating rituals that celebrate their bonds. They practice self-care as an act of love, knowing that they can only give from a full heart. Their days are structured around moments of connection-a morning hug, a midday phone call, an evening spent in quiet companionship. They find joy in the small, tender gestures that weave the fabric of a life lived in love.

Shadow

The shadow of the Lover is a tendency towards codependency and self-sacrifice. Their deep desire for connection can lead them to lose themselves in others, neglecting their own needs and boundaries. They may struggle with fear of abandonment, clinging to relationships that are no longer healthy. Their focus on love can also make them avoid conflict or difficult truths, preferring to maintain harmony at any cost. The challenge is to remember that true love includes self-love, and that the most loving act is sometimes to set boundaries or to let go. They must learn that love is not about losing oneself, but about finding oneself in the presence of another.

Conclusion

What Would Love Do is the fragrance of the Lover, a scent that embodies the power and simplicity of an open heart. It is a perfume for those who believe that love is the answer to every question, and that the greatest adventure is the journey of the heart. To wear it is to carry a reminder of the question that can transform any moment: what would love do? It is an invitation to live with tenderness, to connect with courage, and to let love be the guiding force in every aspect of life.