#urbano Natura
Fragrance Story
#Urbano by Natura is a Aromatic Fougere fragrance for men. #Urbano was launched in 2014. #Urbano was created by Verônica Kato and Natasha Côté. Top notes are Watery Notes, Pink Pepper and Mandarin Orange; middle notes are Juniper, Nutmeg and Akigalawood; base notes are Patchouli, Musk and Amber.
Composition Profile
About the Perfumer
Natasha Côté
Natasha Côté is a perfumer known for her work with Granado, Katy Perry, Mary Kay, and Natura. Her fragrances include Baunilha E Açafrão for Granado, Mad Potion for Katy Perry, and several Natura scents like #urbano, Kaiak Aero, and Kriska Drama. She also created Clever for Mary Kay, demonstrating a range from gourmand to fresh aquatic styles.
Fragrance Notes
Character Profile
The Explorer Archetype: Portrait of #urbano Natura
Essence
The Explorer archetype is driven by a thirst for discovery and a desire to push beyond the familiar. #Urbano Natura captures this spirit with its opening burst of watery notes and pink pepper, a fresh, invigorating call to the unknown. The scent evolves through a crisp, aromatic heart of juniper and nutmeg before settling into a warm, grounded base of patchouli, musk, and amber, mirroring the journey from excitement to a deeper, more settled understanding.
Style & Aesthetic
Their style is functional yet refined, favoring clean lines and versatile pieces that transition from a morning hike to an evening in the city. They might wear a technical fabric jacket over a simple linen shirt, with well-worn leather boots. The aesthetic is understated but intentional, favoring quality over quantity, and always ready for the next adventure. The fragrance’s fresh, woody profile is their signature scent of readiness.
Philosophy & Values
They value experience over possession, believing that growth comes from stepping outside one’s comfort zone. Their philosophy is one of active engagement with the world, seeking out new cultures, landscapes, and ideas. They are curious, open-minded, and resilient, seeing every challenge as an opportunity to learn. The scent’s blend of fresh and warm notes reflects this balance of openness and groundedness.
Relationships
In relationships, they are inspiring and independent, often the one to suggest a spontaneous road trip or a new hobby. They need a partner who respects their need for autonomy and shares their sense of adventure. They are loyal but not possessive, valuing a connection that allows both individuals to grow. The fragrance’s aquatic and spicy notes evoke a personality that is both refreshing and stimulating.
Lifestyle
Their life is a series of explorations, from trying a new cuisine to learning a new skill. Mornings might start with a run in a new part of town, evenings with planning the next trip. They have a minimalist home, filled with souvenirs and books from their travels. The scent is applied before stepping out, a daily ritual that signals the start of a new discovery.
Shadow
The Explorer’s shadow is a restlessness that can prevent them from forming deep roots or committing to long-term plans. They may struggle with routine and can become bored easily, always chasing the next thrill. This can lead to a sense of superficiality in relationships or a failure to see a journey through to its end. The fragrance’s transient top notes can be a reminder of this fleeting nature.