Eau D'ipanema What We Do Is Secret

Unisex
Eau de Parfum
Year: 2016

At a glance

Is Eau D'ipanema What We Do Is Secret worth trying?

Eau d'Ipanema by What We Do Is Secret is a Floral Fruity fragrance for women and men.

Best match
Casual, Evening wear in Summer
Performance feel
Good longevity with Moderate sillage
Signature profile
sweet, fruity, tropical with Mango, Pineapple, Red Berries

The first impression

Eau d'Ipanema by What We Do Is Secret is a Floral Fruity fragrance for women and men. Eau d'Ipanema was launched in 2016. The nose behind this fragrance is Jean-Marc Chaillan. Top notes are Mango, Pineapple, Red Berries, Bergamot and Pink Pepper; middle notes are Freesia, Jasmine, Water Notes, Orange Blossom and Neroli; base notes are Whipped Cream, Vanilla and Musk.

What shapes the scent

sweet 100%
fruity 85%
tropical 70%
white floral 60%
vanilla 50%
floral 40%
fresh 35%
citrus 30%

The perfumer behind it

Jean-Marc Chaillan

Jean-Marc Chaillan

Jean-Marc Chaillan is a perfumer recognized for his work on both mass-market and prestige fragrances. He created Fatale for Agent Provocateur and several Avon scents including Far Away Glamour and Spotlight. His portfolio also includes Baldessarini for Hugo Boss and Slate for Banana Republic. Chaillan's style spans from bold, sensual florals to refined woody aromatics.

Notes pyramid

Top Notes

First impression · 15-30 min

Mango Mango
Pineapple Pineapple
Red Berries Red Berries
Bergamot Bergamot
Pink Pepper Pink Pepper

Heart Notes

Core character · 2-4 hours

Freesia Freesia
Jasmine Jasmine
Water Notes Water Notes
Orange Blossom Orange Blossom
Neroli Neroli

Base Notes

Lasting impression · 4+ hours

Whipped Cream Whipped Cream
Vanilla Vanilla
Musk Musk

The mood it creates

The Lover Archetype: Portrait of Eau D'ipanema What We Do Is Secret

Essence

Eau D'ipanema embodies the Lover archetype's sensual magnetism. The fragrance's tropical fruits and whipped cream base speak to unabashed pleasure-seeking, while water notes and neroli add a refreshing complexity. They believe life should be tasted fully, like mango juice dripping down sun-warmed skin.

Style & Aesthetic

They favor breezy caftans in sunset hues, gold bangles that chime with each movement. Their style is unapologetically bold yet effortless-think undone hair with a single hibiscus behind one ear, mirroring the perfume's balance of lush freesia and crisp bergamot.

Philosophy & Values

They worship at the altar of connection. The Lover values experiences over possessions, collecting memories like seashells. For them, vanilla isn't just a note but a philosophy: sweetness should be shared generously, without expectation.

Relationships

They flirt with the world-the barista, the stray cat, the stranger who catches their eye. Romantic partners are drawn to their ability to make every touch feel like a discovery, much like how pink pepper surprises beneath the pineapple's brightness. Friendships are deep and tactile, full of shared meals and impromptu dancing.

Lifestyle

Their home is a riot of mismatched pillows and candles burned down to stubs. Mornings might find them slicing fresh papaya on a balcony; nights are for spontaneous beach bonfires. The Lover always has an extra glass for unexpected guests.

Shadow

Their hunger for intensity can lead to burnout. When unbalanced, they may chase sensation rather than depth, like a fragrance that stays surface-level sweet. The challenge is to cultivate stillness amid the whirl.

Conclusion

Eau D'ipanema is a love letter to the senses-a reminder that the Lover's true art isn't seduction but the courage to remain open. Like neroli rising through whipped cream, they teach us that vulnerability is the ultimate luxury.