Paris*l.a. What We Do Is Secret

Unisex
Eau de Parfum
Year: 2014
Moderate
Sillage
Moderate
Longevity
Spring, Summer
Best Season
Casual
Best For

Fragrance Story

Paris*L.A. by What We Do Is Secret is a Oriental Vanilla fragrance for women and men. Paris*L.A. was launched in 2014. The nose behind this fragrance is Laurent Le Guernec. Top notes are Coca-Cola, Lime and Ginger; middle notes are Thyme, Coriander and Neroli; base notes are Macarons, Musk and Amber.

Composition Profile

sweet 100%
coca-cola 85%
citrus 70%
warm spicy 60%
aromatic 50%
almond 40%
vanilla 35%
fresh spicy 30%

About the Perfumer

Laurent Le Guernec

Laurent Le Guernec

Laurent Le Guernec is a perfumer who has contributed to a wide range of accessible and modern fragrances. He developed scents for brands including Avon, Alfred Dunhill, and Banana Republic. His creations often blend fresh and sophisticated notes, as seen in Icon Racing and Republic of Men.

Fragrance Notes

Top Notes

First impression · 15-30 min

Coca-Cola Coca-Cola
Lime Lime
Ginger Ginger

Heart Notes

Core character · 2-4 hours

Thyme Thyme
Coriander Coriander
Neroli Neroli

Base Notes

Lasting impression · 4+ hours

Macarons Macarons
Musk Musk
Amber Amber
Unique Character

Paris*l.a. What We Do Is Secret by What We Do Is Secret offers a distinctive olfactory experience that stands out from other fragrances in its category.

Artisanal Creation

Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.

Signature Style

Paris*l.a. What We Do Is Secret embodies the distinctive style of What We Do Is Secret while adding a unique chapter to their fragrance portfolio.

Character Profile

The Magician Archetype: Portrait of Paris*l.a. What We Do Is Secret

Essence

The Magician archetype is a master of transformation, blending the ordinary with the extraordinary to create something new and unexpected. This fragrance embodies that alchemical spirit with its daring fusion of Coca-Cola, lime, and ginger-a playful, effervescent opening that defies convention. The heart of thyme, coriander, and neroli adds an herbal, aromatic complexity, while the base of macarons, musk, and amber weaves a sweet, seductive spell. It is a scent that transforms the familiar into the magical.

Style & Aesthetic

The Magician’s style is eclectic and bold, a mix of vintage and avant-garde. They might wear a tailored blazer over a graphic tee, accessorized with a statement ring or a pair of mismatched earrings. Their aesthetic is one of controlled chaos, where every piece tells a story and nothing is accidental. They are drawn to art, music, and fashion that challenge norms, and their personal style reflects a deep understanding of symbolism and self-expression. They are never afraid to be the center of attention.

Philosophy & Values

At their core, the Magician believes in the power of transformation and the art of possibility. They value creativity, innovation, and the ability to see beyond the surface. Their philosophy is one of active creation-they see life as a canvas and themselves as the artist. They are drawn to mystery and the occult, seeking to understand the hidden forces that shape reality. They believe that with the right intention and skill, anything can be changed, and they use their talents to inspire and enchant others.

Relationships

In relationships, the Magician is charismatic and captivating. They have a magnetic presence that draws people in, and they are skilled at reading others and creating a sense of intimacy. They are generous with their time and ideas, often playing the role of mentor or muse. However, they can be elusive, keeping a part of themselves hidden. They thrive with partners who appreciate their complexity and are willing to explore the depths of connection. Their friendships are intense and transformative.

Lifestyle

The Magician’s life is a series of rituals and experiments. They might practice meditation, tarot, or alchemy, seeking to align their inner and outer worlds. Their home is a sanctuary of curiosities-crystals, books on esoteric subjects, and art that sparks the imagination. They are drawn to nightlife, performance, and creative gatherings, where they can share their magic with others. Their daily routine includes moments of reflection and intention-setting, using tools like journaling or visualization to manifest their desires.

Shadow

The Magician’s shadow is a tendency toward manipulation and illusion. They may use their charm and insight to control others or create a false persona that hides their true self. This can lead to a sense of isolation or a fear of being unmasked. They might also become so focused on transformation that they neglect the present, always chasing the next big change. The fragrance’s sweet, addictive base serves as a warning-magic without grounding can become a trap.

Conclusion

Paris*l.a. What We Do Is Secret is a spellbinding fragrance that captures the Magician’s art of transformation. It is a scent of playful rebellion and hidden depths, blending the pop culture of Coca-Cola with the sophistication of neroli and macarons. This fragrance is for those who dare to mix the mundane with the mystical, creating their own reality with every breath.