Hwy 190 Fulton & Roark
Fragrance Story
HWY 190 by Fulton & Roark is a Oriental Woody fragrance for women and men. This is a new fragrance. HWY 190 was launched in 2023. The nose behind this fragrance is Hamid Merati-Kashani. Top notes are Orange, Pink Pepper and Freesia; middle notes are Myrrh, Labdanum and Cypriol Oil or Nagarmotha; base notes are Vetiver, Vanilla and Cedarwood.
Composition Profile
About the Perfumer
Hamid Merati-Kashani
Hamid Merati-Kashani is a perfumer with a diverse portfolio spanning multiple brands. He created Al Majed Oud's Royale, Alexandria Fragrances' Vanilla Stallion, and Andreea Rada's Sapphire Serenity and Velvety Touch. His work also includes Angel Schlesser's Deep Leather, Sensual Patchouli, and Sublime Rose, as well as Assaf's Gris Erik.
Fragrance Notes
Top Notes
First impression · 15-30 min
Orange
Pink Pepper
Freesia
Heart Notes
Core character · 2-4 hours
Myrrh
Labdanum
Cypriol Oil or Nagarmotha
Base Notes
Lasting impression · 4+ hours
Vetiver
Vanilla
Cedarwood
Hwy 190 Fulton & Roark by Fulton & Roark offers a distinctive olfactory experience that stands out from other fragrances in its category.
Crafted with the finest ingredients and a blend of traditional and modern perfumery techniques, this fragrance represents the pinnacle of the perfumer's art.
Hwy 190 Fulton & Roark embodies the distinctive style of Fulton & Roark while adding a unique chapter to their fragrance portfolio.
Character Profile
The Wanderer Archetype: Portrait of Hwy 190 Fulton & Roark
Essence
The Wanderer is a soul adrift between worlds, seeking meaning in the spaces between destinations. Hwy 190 mirrors this liminal state with its bright citrus opening that fades into the smoky, resinous heart of myrrh and labdanum, before settling into a woody, vanillic base. It is a scent of transition and introspection.
Style & Aesthetic
Their style is eclectic and layered-vintage finds mixed with modern staples, scarves that carry the scent of campfires, and boots worn smooth by countless miles. They favor textures that tell stories: worn leather, soft wool, and weathered denim. Their aesthetic is a quiet rebellion against the ordinary.
Philosophy & Values
They value solitude, authenticity, and the beauty of impermanence. They believe that true freedom lies in letting go of attachments and embracing the flow of life. They are contemplative, often lost in thought, and find wisdom in the silence of nature.
Relationships
In relationships, they are gentle but elusive, offering deep connection in fleeting moments. They are drawn to kindred spirits who understand the need for space and silence. They may appear distant, but their loyalty runs deep for those who earn their trust.
Lifestyle
Their life is a rhythm of movement and stillness-long drives through empty landscapes, nights spent under stars, and days lost in books. They are minimalists by necessity, carrying only what is essential. Their rituals are simple: a morning coffee, a journal entry, a walk in the woods.
Shadow
The shadow of the Wanderer is loneliness and detachment. They may romanticize solitude to the point of isolation, using movement as a shield against intimacy. The warm, vanillic base of Hwy 190 offers comfort, but they must learn to let others in.
Conclusion
Hwy 190 is the scent of the eternal traveler, a fragrance that captures the beauty of being between places. It invites the wearer to embrace the unknown and find home within themselves. It is a reminder that the journey is the destination, and that every road leads to self-discovery.
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